JL Media - Full Service Marketing Agency

Driving tune-in and increasing ratings through a multimedia approach.

Client Requirements: Promote the new time slot in the NY DMA to drive tune-in and increase ratings for Family Guy on PIX 11 NY television.

Objective: Drive ratings points and create awareness and tune-in for time slot on PIX 11 NY television.

Goals: Drive ratings points and awareness to current and new viewers of Family Guy.

Challenges:
- Find Demo in NY DMA Men 18-34
- Awareness of Time-Slot change
- To maintain current viewers and grow viewership
- Establish future measurement metrics

Strategy Developed: A multi-touch point media strategy was developed utilizing campaigns running across Geo-targeted Digital, Radio, Television, OHH and integrated QR Codes reaching current and potential new viewers of Family Guy. Tactics were developed to ensure significant awareness would be driven, only in the NY DMA to tune-in to the 6:00-7:00pm time slot.

Success: Average rating increase 500% across all target groups.