JL Media - Full Service Marketing Agency

Driving excitement, buzz and trial/sampling through social seeding.

Client Requirements: Promote and drive excitement for LUGZ Marina, Marsh and Sparks styles. Increase search engine lift while building preference authentically.

Challenges:
- Not a new shoe launch (established line)
- General awareness of LUGZ as a brand against competition
- Drive authentic favorability towards brand and lines
- Establish future measurement metrics

Strategy Developed: Target sites focused on Street Culture, Style, Hip Hop, Design and Sweepstakes, as well as blogs catering to Moms, Men, and African Americans.

Success: There was a significant SEO lift for the following search terms (Lugz and Sparks, Lugz and Marina, Lugz and Marsh) shortly after campaign launch. An overall increase between 200% and 3000%.
Reach of 2,809,509 cumulative blog impressions over 6 weeks.
Social Seeding/Facebook: Lugz info and links were seeded within relevant Facebook groups. Giving us over 662K+ impressions.