Senior Management

Jerry Levy - President/Buyer

...possesses unparalleled skill in analyzing a client's marketing and media requirements. Prior to founding JL MEDIA, he has served as a major New York agency Planner/Buyer, Sales Manager at McGavren Guild, one of the largest media rep firms and then for a dozen years as Vice President for broadcast planning and buying at Airtime, the largest independent media service of its time.

The JL Media President believes that "Waste Not, Want Not", is the practical objective of media buying. Ask media people or clients -- Jerry Levy earns their respect and recognition because of his vast knowledge, negotiating skills and dedication to results.

John Dziadzio - Executive Vice President/CFO

Strong credentials set the standards for excellent administration of advertising budgests and schedules and John Dziadzio offers them at JL Media. A CPA who invested serveral years as Senior Accountant with each of two audition firms, Credit Manager for a retail chain ans as Treasurer of a leading media buying service, John is an executive whose bottom line is a no-nonsense management of financial activities, he expects performance and production "on schedule"..

Stan Gerber - Executive Vice President/Chief Strategy Officer

Stan heads JL MEDIA's Marketing/ Media Planning Department, also overseeing all national broadcast and consumer print.

Stan previously served as Partner/Executive Vice President, Calet, Hirsch & Spector, New York; Senior Vice President, Media, Warren, Muller & Dolobowsky, New York; and Vice President/Media Director, Grey Advertising, New York.

Over the years, major client responsibilities have included General Foods, Bristol-Meyers, Ford Motor Company, Revlon, Block Drug, PepsiCo Wines, Ricoh Cameras, Corning Glassworks, Remington Shavers, The Mennen Company and Sterling Drug Co.

During his years in the advertising agency business, he has prided himself on being a media professional with and extremely strong marketing/creative slant and has worked to position media within the framework of both of these disciplines.

Sean Black - President/JL360

Prior to founding JL360 Sean previously founded Grey Direct's E Media group in 1998. In 2002 he merged his E Media Group with Beyond Interactive and then founded the first Youth and Entertainment Division (Beyond Entertainment). A division of MediaCom's Grey Global Group now part of WPP.

Ron Mednick - Media Director

Ron has been with JL MEDIA for 5 years. He provides a strong strategic media planning, research and buying background to the company, with 35 years of experience.

He has worked both sides of the desk, being VP Director Media Planning at clients Pepsi-Cola and Schering-Plough, as well as having handled senior level media management positions at major agencies/media companies such as Ted Bates, SSC&B, BBDO and DeWitt Media.

Over the years, Ron's client assignments have included Pepsi-Cola, Maybelline, Coppertone, Colgate-Palmolive, Lever Bros., SAAB Motors, MasterCard, IBM and Discovery and The Learning Channels.

Ron possesses strong analytic and negotiation skills and prides himself in the professional work he delivers. ..possesses unparalleled skill in analyzing a client's marketing and media requirements. Prior to working at JL Media, he has served as a major New York agency Planner/Buyer, Sales Manager at McGavren Guild, one of the largest media rep firms and then for a dozen years as Vice President for broadcast planning and buying at Airtime, the largest independent media service of its time.

The JL Media President believes that "Waste Not, Want Not", is the practical objective of media buying. Ask media people or clients -- Jerry Levy earns their respect and recognition because of his vast knowledge, negotiating skills and dedication to results.

Paula Brooks - Media Director

Paula's 20+ year background in media planning, buying and management covers a wide range of product categories from cars to banking and just about everything in between. Her broad knowledge of all media based upon her vast client category resume makes her a valued addition to the JL team.

Prior to joining JL MEDIA, Paula was Managing Partner/Director of Media Services at Margeotes Fertitta & Partners where her client responsibilities included Godiva Chocolatier, Putnam Money Management, McGraw Hill Corporate and Hearst Corporate. From 1986-1991 Paula served as Senior Vice President/Planning Director at Scali, McCabe, Sloves, Inc. working on Chase Manhatten Bank, Volvo, Hertz and Courtyard by Marriot, among others. Prior to Scali, she was an Associate Media Director at Ammirati & Puris on accounts including BMW Cars, Club Med, and Waterford Crystal.

Paula is a three-time judge of MediaWeek's Media Plan of the Year Awards, a regular speaker at Industry conferences and often quoted on media industry topics.

Jeff Greenberg - Director TV Broadcast Service/Direct Response

Jeff joined JL MEDIA in 1995 from Gianettino & Meredith, a major New Jersey advertising Agency. He has extensive experience in spot and national broadcast buying, as well as being well versed in both consumer and business to business print. At JL MEDIA Jeff is responsible for all New York broadcast as well as direct marketing efforts for all clients. At Gianettino & Meredith, he worked on national accounts such as Benjamin Moore Paints, Hartz Mountian, Panasonic's Office Automation Division and Foster Wheeler Corporation. He was also involved in regional buying for several Chevrolet associations.

Rich Russo - Director Radio Broadcast Services

Since joining JL MEDIA in 1994, Rich has cememted his reputation as one of the top radio specialists in the industry. Rich was the recipient of the 2001 ADWEEK, MEDIAWEEK and BRANDWEEK's All-Star Radio Buyer of the Year.

Rich's feel for formats and station positioning has led to his being quoted in many advertising magazines and in January he was the only advertising agency person in the history of radio programming trade magazine, Radio and Records, to have a feature article written about him.

Rich's understanding of clients needs has generated huge success. His revolutionary way of utilizing radio for television stations and networks has generated growth for Fox, Tribune and American Movie Classics. His way of thinking has helped catapult Old Navy from out of nowhere to a major retail force. ..possesses unparalleled skill in analyzing a client's marketing and media requirements.

Marc Gross - Director Of Account Services

With more than thirty years in the media industry, Marc's background has been comprised of senior management at major national sales and marketing organizations such as: CBS, Interep and Telerate systems. His focus has been and continues to be, understanding a client's needs and applying them to successful media campaigns. With strong national experience he has a clear understanding of both primary and secondary markets coast to coast.

Roy Schwartz - Director Of Promotions

An expansion in JL MEDIA services offers clients a highly skilled and experienced promotion performer. Roy Schwartz's experience includes management of radio stations in major markets -- New York, Philadelphia, Boston and Los Angeles -- and as President of Shadow Traffic. When a client's media program needs fresh promotion and merchandising knowledge -- on-air, in-store or incentive -- no one works smarter or harder than Roy Schwartz.

Susan Ringel - Director Of Operations

Every detail of every buy is a major concern for Susan Ringel. Susan is completely and totally involved in the coordination of every campaign and the billing management for every client.

Susan began her media career spending 5 years in sales for two radio rep firms before joining JL. Now at JL for more than 20 years, Susan is responsible for every client's television, cable and radio campaign. The importance of accounting for every media dollar is the strength and reputation of Ms. Ringel and her departments. Her staff of over 35 employees, all working together from data entry, account coordination and billing supervision, brings every client the most detailed and accurate reconciliation of their advertising campaigns.

 

 

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