Launching new products the market doesn’t think it needs.
RemFresh found a better way to deliver the sleep aid melatonin. Their continuous release formula mimics the body’s natural sleep pattern and leaves users more refreshed and alert in the morning.
With a mix of national cable and broadcast news, we put RemFresh in front of its target consumers when they needed it most. Overnight and early morning, for example. Our media choice delivered the reach. Our use of 15 second messages delivered the frequency.
"Reversing a trend."
IBgard has a superior product that eliminates the most common side effects of irritable bowel syndrome remedies. Unfortunately, stacked against larger players in a crowded field, their sales penetration plateaued. Budget limitations also contributed to the malaise.
The company tried several media and message shifts before coming to us. None of them worked. Since we are a research-first company, we attacked the problem from the POV of finding new markets and new ways into existing markets.