An Award-Winning
Integrated Media & Marketing Company

What is integrated media, anyway?

It’s nothing new, just FYI . We’ve been “integrated” media experts for over 30 years. It’s all about objectives and strategy first. Then building a media matrix that delivers against them. Maybe it’s digital. Maybe traditional. Maybe social. Maybe all of the above in an integrated marketing and media plan.

The award-winning part comes from our uniquely effective way of combining research, strategy, tracking, and continuously optimized ROI.

How we work
CAPABILITIES

No tea leaves

No wizard behind the curtain. No secret sauce. No crystal ball. There’s no substitute for a network of research, data, and media management tools in the hands of smart, insightful people who are passionate about getting results. Those, we have in abundance.

Short version: No matter where your customers are, we:

  • Research what makes them tick
  • Develop a strategy to leverage that insight
  • Build the right media matrix against that strategy
  • Optimize for ROI regularly
How we make it work

Our tool kit: Nuts & Bolts

Full-service planning and buying on a local, regional, and national level.

Media Skills

We plan, negotiate, (aggressively) buy and place all media. TV, cable, radio, out of home, print, direct, digital, social, influencer networks.  Hello. It’s the price of entry for a “media” company. Creating the right media matrix out of the myriad choices is what we’ve done best for over 30 years.

Strategic Planning

Our first question when a client says, “Here’s what I need” is . . . “What makes you think so?” We do nothing without a plan. And it will be a plan based on the most sophisticated data and analysis available. It’s not what we think. It’s what we know.

Analysis

Markets and consumers are in a constant state of flux. What works today might not work tomorrow. Our constant data and attribution analysis lets us spot shifting trends and make changes before they cost our client’s momentum.

Branding & Development

Because of our depth in strategic planning, data capabilities, and creative services, we’re called upon by many clients to help with branding. That means anything from pressure-testing to re-branding to design and standards to creating brand identities from scratch.

Interactive

Website design, mobile apps, specialized widgets, dynamic social media. They’re all forms of media, in reality.  And because they are, they all demand our attention and skills. Whether you engage us in these areas or not.

Advertising & Content

We are whole-problem thinkers. And many of our clients want one source for total integration of media and message. We excel at this. Many of our planners, creative staff, and digital specialists come from the world’s largest ad agencies and media companies. They’re disciplined in make message and content stay true to a strategy and true to a brand.

The JL Media Culture

Global experience. People with fire. Open workspace. Driven to over-deliver. Always on, and fun.
When clients come just to hang and have lunch, it tells us this is a happy place to be.

What happens when clients hire us?

Their markets and sales grow.

New Jersey born and raised. Nobody knows the Northeast markets as well as we do. But we’re also delivering results in over 50 of the U.S. top markets.

Killington

We look good
in green

Killington wanted to spread
the word about launching
its new season – summer.
But, generations of people
have only seen Killington in white.

What we did

QuickChek


YUM

This is the kind
of assignment we sink our
teeth into and deliver far
more than the client is
asking for. 

What we did

IBgard & RemFresh

Just Say
Yes

We created a
drug habit
nobody
would want
to kick.

What we did

Subaru


SUBARU

Our Subaru engine
has been built and rebuilt
3 times in 20 years.
And it runs
better than ever.

What we did

Planet
Honda


They might
have to change
the name to
Universe

What we did

Kumon


Kumon

Why wasn’t
Kumon getting
to where
wanted to
go?

What we did

Shhh!

Creative Services

Media companies aren’t supposed to be creative. Are they? Our view: How does one separate the message from the media? It’s a 20-year communications industry trend we’re happy to reverse. So, we built a creative team much like our media team – international, national, and local experienced writers, designers, and creative directors. All award-winners. But like us, the awards they covet most arrive in a client’s monthly sales report.

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