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The Future of Digital Advertising: How Contextual Targeting and First-Party Data Are Reshaping Strategy
As privacy regulations tighten and third-party cookies fade, advertisers face an urgent challenge: how to maintain targeting precision...

JL Media
Feb 251 min read


Digital Sports Viewership: Challenges and Opportunities for Advertisers
The world of sports media is undergoing a seismic shift. For the first time, digital sports viewership has outpaced traditional TV—a...
dweitzman4
Dec 30, 20242 min read


What Your Competitors’ Ads Can Teach You About Winning Customers
Remember the rise of TikTok? A few years ago, it was a niche platform with limited reach. Today, it’s a global powerhouse driving...
gdennis34
Dec 19, 20241 min read


Numerator: Prime Day Trends
Visit the live Prime Day Tracker Re-printed with permission from Numerator. Numerator's Amazon Prime Day Tracker compiles a live look...

JL Media
Jul 12, 20231 min read


EMarketer: TikTok, AI, & Beyond
6 Social Strategy Takeaways from Marketing Pros Reprinted with permission from eMarketer. TikTok and generative AI have changed the brand...

JL Media
May 15, 20231 min read


EMarketer: US Search & Display Spend
Spending is projected to continue to grow, particularly in 2024 Reprinted with permission from eMarketer.

JL Media
Apr 13, 20231 min read


EMarketer: 5 Charts Showing How Consumers Shop Across Channels
Discover the ways consumers are shopping today Reprinted with permission from eMarketer. While social commerce is on the rise in the US,...

JL Media
Apr 3, 20231 min read


Simplify: What is TV?
A modern look at how consumers define TV Reprinted with permission from Simplify. Linear Television isn't the only screen consumers are...

JL Media
Mar 20, 20231 min read


Numerator Report: Breaking Stereotypes
Meet the female shoppers breaking category stereotypes.

JL Media
Mar 8, 20231 min read


EMarketer: Retail Media Explainer
What Marketers Should Know About This Advertising Juggernaut Reprinted with permission from EMarketer. Retail media is one of the largest...

JL Media
Mar 2, 20231 min read


EMarketer Trend Report: Time Spent on TikTok
Gen Zers Aren’t the Only TikTok Addicts—That’s Bad News for Meta, Snap, Netflix, and YouTube Reprinted with permission from EMarketer....

JL Media
Feb 28, 20231 min read


Are you working with the right Media Agency Partner?
Creative + Media Collaboration = A perfect pairing. Many leaders at independent creative agencies already understand the value of...

JL Media
Feb 21, 20231 min read

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