EMarketer: 5 Charts Showing How Consumers Shop Across Channels

Discover the ways consumers are shopping today

Reprinted with permission from eMarketer.

While social commerce is on the rise in the US, livestream commerce has yet to take off. In addition, advances in technology (like ChatGPT) may help jumpstart voice commerce adoption. Here’s what marketers need to know to take advantage of the increase in physical and digital shopping channels.

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