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Numerator Report: Breaking Stereotypes

The Women Driving Sales in Male-Centric Categories


Reprinted with permission from Numerator.


In honor of Women's History Month: Meet the female shoppers breaking category stereotypes. Numerator’s latest report focuses on the importance of female shoppers in categories historically targeted towards men. Over three-quarters of women identify as the primary shopper in their household, responsible for the bulk of purchasing when it comes to everyday goods they and their families use. While some categories continue to focus on men as the target consumer, it’s crucial not to overlook the value of female consumers in these areas.



Download the full report here:

Breaking Sterotypes_The Women Driving Sales in Male_Centric Categories
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