Simplify: What is TV?
A modern look at how consumers define TV
Reprinted with permission from Simplify.
Linear Television isn't the only screen consumers are watching anymore. And whether they are watching CTV, Video-On-Demand, via an app, or myriad other ways, a marketer's definition of "TV" could mean many different things. Simplify created this comprehensive report to help you better determine what screens your customers are actually viewing, and the implications.
Read and download the full report here: