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  • Writer's pictureJL Media

EMarketer: TikTok, AI, & Beyond

6 Social Strategy Takeaways from Marketing Pros

Reprinted with permission from eMarketer.

TikTok and generative AI have changed the brand marketing game more than any other development since the pivot to mobile, and social media marketers must adapt. Here are six takeaways from CMOs and marketing professionals on how to do just that.

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