Are you working with the right Media Agency Partner?
Updated: Jun 28
Creative + Media Collaboration = A perfect pairing.
Many leaders at independent creative agencies already understand the value of partnering with a media agency, including:
Ability to win accounts looking for creative & media in one place (one review)
Increased ability to grow existing accounts organically
Having open lines of communication & avoiding agency conflict
However, there are many other considerations to take into account when deciding whether an agency partner will be a good fit for your business and clientele.
Some questions to ask when making such an important decision include:
Does your Media Agency -
Respond to questions in a timely manner?
Add value to the RFP/pitch process?
Consistently go the extra mile for your clients?
Prioritize sharing creative performance data with you?
Reward you for media-only referrals?
Make introductions/referrals for creative-only services?
Plan & buy all media in-house?
Help to measure business outcomes?
Have a positive attitude so that you and your team enjoy working with them?
At JL Media, we understand what a crucial role partnership plays in all aspects of business – from serving our clients in the best way possible to enabling efficiencies from both a resource and timing perspective.
A partnership with JL also offers:
Bringing insight & enthusiasm to new business pitches
Plan ALL paid traditional & digital media channels/tactics in-house
Flexible commission structure & white label/named partner experience
No minimum spend requirements
Experienced, high-quality teams (on both the pitch & day-to-day business)
Can step in quickly to "pinch-hit" for open positions & assist if workload spikes
Interested in learning more?
We’d love to hear from you!
Please email us at: Info@JLMedia.com