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  • Writer's pictureJL Media

Are you working with the right Media Agency Partner?

Creative + Media Collaboration = A perfect pairing.

Many leaders at independent creative agencies already understand the value of partnering with a media agency, including:

  • Ability to win accounts looking for creative & media in one place (one review)

  • Increased ability to grow existing accounts organically

  • Having open lines of communication & avoiding agency conflict

However, there are many other considerations to take into account when deciding whether an agency partner will be a good fit for your business and clientele.

Some questions to ask when making such an important decision include:

Does your Media Agency -

  • Respond to questions in a timely manner?

  • Add value to the RFP/pitch process?

  • Consistently go the extra mile for your clients?

  • Prioritize sharing creative performance data with you?

  • Reward you for media-only referrals?

  • Make introductions/referrals for creative-only services?

  • Plan & buy all media in-house?

  • Help to measure business outcomes?

  • Have a positive attitude so that you and your team enjoy working with them?

At JL Media, we understand what a crucial role partnership plays in all aspects of business – from serving our clients in the best way possible to enabling efficiencies from both a resource and timing perspective.

A partnership with JL also offers:

  • Bringing insight & enthusiasm to new business pitches

  • Plan ALL paid traditional & digital media channels/tactics in-house

  • Flexible commission structure & white label/named partner experience

  • No minimum spend requirements

  • Experienced, high-quality teams (on both the pitch & day-to-day business)

  • Can step in quickly to "pinch-hit" for open positions & assist if workload spikes

Interested in learning more?

We’d love to hear from you!

Please email us at:


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